Kumar, Zee5's Business Head - Expansion Projects & Head of Products, will be joining Dubai-based Genomedia Studios which is building an Arabic OTT platform
ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization use-cases to its users
The new CMS will be built to enable personalized content recommendations and delivery for boosting viewer engagement and maximizing the value of subscription-based revenue
The platform makes user registration mandatory to augment segmentation and targeting capabilities to lead data democratisation via its indigenous CDP platform ‘Infonomix’
Users of Samsung smart TVs now have an option of ‘scan and pay’ on the ZEE5 app