Xperia Group wins Gold in Media Abby category at Goafest 2023
The agency was also among winners at the recently held e4m Neon OOH Awards
Three and half year old OOH-Experiential agency XPERIA GROUP which deals with creative experiential execution for brands with ad-tech integrations has been recognized for innovation of Maruti Suzuki Brezza Relaunch 270-degree on screen advertising at PVR INOX Cinemas by winning the E4M Neon OOH Awards. The award was won in two categories – Best use of Cinema and Most Effective use of Technology.
Xperia Group also bagged Gold Media Abby 2023 award for innovative use of cinema at Goa Fest 2023. Xperia Group is the only agency which won Gold for OOH IN-CINEMA advertising for Maruti Suzuki Brezza Relaunch 270-degree on screen advertising at PVR INOX Cinemas .
PVR had collaborated with XPERIA GROUP to introduce experiential in-cinema advertising for the Big Screen for the first time in India using 3D Projection Mapping on the side walls, powered by hybrid technological integration.
