Experiential Marketing News
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline
Cultural, Public Engagement, Tourism and Government events contributed almost 80% of the total revenue
Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
This collaboration between marks a significant step towards revolutionizing the movie-watching experience
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
Kumar spoke exclusively to e4m about the brand's recent triumph at the 2nd edition of the Red Carpet Experiential Marketing Summit & Awards
At the e4m Red Carpet Awards and Summit, emcees got on stage, not to host but to be a panellist this time and share their side of experiences
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
Dr Bhuvan Lall, author, producer and creative entrepreneur, spoke about the evolution of cinema and its impact on the society at the e4m Red Carpet Experiential Marketing Summit and Awards
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Sachin Bansal, Chief Explorer & Founder, India City Walks, talks about the nitty-gritty of the consumer journey at the e4m RedCarpet Experiential Marketing Summit
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
Since her first event in 2005, she had hosted shows across the globe
President EEMA wrote a special letter to highlight the immense contribution of the event community on ‘Event Managers Day’
The agency was also among winners at the recently held e4m Neon OOH Awards
Its profit rose 21.4% from the year ago period helped by increase in demand for cigarettes and consumer goods
The solution will be available in 24 languages and regional accents initially
Fielddrive supports event organizers globally with sustainable solutions to delight their attendees with the best visitor flow management
Graceburg, the co-founder of Canopy Event Tech, was speaking at ETL Las Vegas
Over 80 top event tech companies showcase their latest offerings
Swoogo believes in empowering anyone to bring people together, with mindfully designed event tech
Making registration easy, leveraging QR codes, and social media promotion is crucial, says Schacht, the Director of US Sales at Eventsforce Solution
Srinivas Mandyam named CEO of Tynker; Kelvin Chong takes over as Tynker CTO
With the first-of-its-kind Picture in Picture innovation in Indian sports broadcast during the Roland Garros for Renault, Star Sports has opened a world of incredible possibilities for advertisers
The ad aims to promote the bank's existing Video Account opening Facility
Expressing their concerns over a drastic dip in on-ground activities, industry leaders share that the second wave of Covid has brought uncertainty in terms of resuming business activities
The consortium is a part of the ‘Medicine from the Sky’ project in collaboration with the Govt of Telangana, World Economic Forum, Niti Aayog and Healthnet Global
As Tamil New Year is a celebration of all wonderful shades, the style guide 'Tamizhnatin Vanna Puthagam' captures perfectly everything this land offers - architecture, literature, culture & sport
This partnership is in line with Nippon Paint’s other initiatives to beautify public spaces by painting them
On the panel were Abhijit Iyer Mitra, Vivek Narayan, Subhajit Sengupta, Vivek Tyagi and Tarun Nangia
The Forum’s founder, Sandeep Goyal said that this would be a study-group-cum-think-tank devoted to preserving the ‘brand-goodness’ of Chandigarh
Spread over 23,000 sq.ft, the EC in Marathahalli, Bengaluru is the largest destination for home interior solutions in the country
Guest Column: Swaroop Banerjee, COO Zee Live, says that after entertaining audiences with virtual shows, they are now working very hard to ensure the live business experience comes back
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news
The ISA Chairman, CEO, Secretary-General and other members of the Forum welcomed Neel to this role
Gitikka recently begun her career as a Communication Coach with Communication Unwrapped which is all set to be launched online in December 2020 on Maven HQ
A panel of industry heads shared interesting insights on how the experiential industry was adjusting to a new normal
As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology
At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space
Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem
Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative
The special event titled 'India is an Event – We’re ready for Safe Events' showcased simulated corporate event setup with necessary procedures & safety protocols for events
EEMA released the guidelines to show authorities the live sector can reopen safely after months at a standstill
The company has added support for multiple languages, enhanced user interface and audience engagement features in the new service
The event aims to bring over 30k schools on its platform, reaching over 1 crore students
Kipchoge expressed his support for the movement by stating that it will help the marginalised who are devastated by the pandemic and drive people to lead an active and healthy lifestyle
The company expands ‘Store on Wheels’ concept through tie-ups with Borges International Group and Continental Coffee
With the new initiative, the brand is crowdsourcing hacks that show how people are moving forward, resuming their routine activities, getting back to work or simply catching up with their friends
The initiative is powered by GiveIndia and supported by Fit India and rests on the 3 pillars of Community, Social Impact & Wellness.
Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited
Megha H Desai, Founder, TABHRASA, talks about the Covid-19 impact on the experiential industry and the road ahead
We have trained ourselves to fight this pandemic, restructured arrangements to reduce touchpoints and maintain social distancing at work, writes Madhukar, HR Head, Ferns N Petals
With the industry going through a new low in terms of business owing to the COVID-19 crisis, Abbas in this exclusive interview speaks about his vision for the industry and more
We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty, writes Rasheed Sait
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