GenNext Media Magnate: Anwesh Bose – The surround media planner
In a career spanning 12 years, Anwesh Bose, Chief Growth Officer, Dentsu Media, has worked on wide ranging product categories and brands. Bose calls himself a ‘Surround Media Planner’ and believes that it’s time we stop seeing the consumer as a mere ‘statistic’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
In a career spanning 12 years, Anwesh Bose, Chief Growth Officer, Dentsu Media, has worked on wide ranging product categories and brands. Bose calls himself a ‘Surround Media Planner’ and believes that it’s time we stop seeing the consumer as a mere ‘statistic’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Tags
e4m
