Gen-Next
The campaign will be amplified across the social media channels of the company
BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages
Zahid Gawandi, VP & Head – Marketing, Spice Money, strongly believes in the philosophy of Sei-katsu-sha insight, which literally means understanding a ‘living person’. A go-getter and innate team player, over time Gawandi has been recognised with inventive marketing, strategy and communications skills. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A marketing professional with in-depth consumer marketing experience across different categories ranging from automobiles to consumer durables to services, Harneet Singh, General Manager – Marketing, Jubilant FoodWorks, has excelled in creating winning brands in each of his engagements. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A lateral thinker with a consistent track record of achievements, Saurav Chakraborty, Associate General Manager, Digital Direction, would like to be in a position where he can provide standalone solutions to brands that can use the digital medium to reach to their audiences in an innovative and engaging manner. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Reaching out to the consumer through media of his/her choice and convenience in the most creative and innovative way is what currently drives the passion for Shilpa Bhavnani, Marketing Manager, Tata Docomo and her team. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Pradeep Pandey, Director – Branding & Communication, Aegon Religare Life Insurance, has many achievements and accolades to his credit in his professional career that spans across the nation’s most popular brands such as LML, Kinetic, SBI Life and Reliance Life, and creative agency Leo Burnett. He is of the opinion that the advertising pie can only increase if they enable sales to increase. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Anish Srikrishna, Senior VP - Marketing, SpiceJet, considers everyday in marketing and advertising to be a new learning. At SpiceJet, he saw an opportunity to build a brand and grow a business in the most exciting mass market in the world – India. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
‘Be patient, calm and focused at work, keep the passion alive and the results will follow’, is what Vishal Purohit, Senior Manager – Brand Marketing and Communications, Tata Teleservices, firmly believes in and leads his team with the mantra. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
The dynamics and the challenges that the media industry throws almost everyday, along with its vibrancy and satisfaction, is something that has kept Shushma Jhaveri, Senior Vice-President, Carat Media, in the industry. She urges her team to move forward with the right attitude. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Besides the dynamic and ever changing environment of the industry, the new opportunities that come his way everyday are what has kept Rajneesh Chaturvedi, National Director, MEC Access, going. And he preaches the same to his team-mates. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
From strengthening the Gold Flake Trademark at ITC Ltd to making Max New York Life one of the most trusted and admired life insurance brand in the country – Sumit Sehgal, Vice President - Marketing, Max New York Life Insurance Co Ltd, has been going from strength to strength. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
For Ashwini Kamat, the guiding principle has been ‘Impossible is nothing’. As GM, Mediacom, her key responsibility here is not only to continuously deliver an outstanding product to her current clients and grow the business, but also to help nurture an environment, which makes Mediacom the most preferred workplace in the industry. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
In a career spanning 12 years, Anwesh Bose, Chief Growth Officer, Dentsu Media, has worked on wide ranging product categories and brands. Bose calls himself a ‘Surround Media Planner’ and believes that it’s time we stop seeing the consumer as a mere ‘statistic’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Curiosity for seeking something new has been the key driver that has kept Alok Kalra, Chief - Communication, IDBI Fortis, going despite the deadlines and the mad rush. He sees himself wherever he can drive in the new. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Patrick Gomes, Account Director, MediaVest Worldwide, believes in putting people first and nurturing and guiding those working with him. He also sees himself in a larger role, pioneering in digital as a medium, five years hence. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Three words that keep Bhavna Jha, Head, TME Delhi, going are energetic, confident and positive attitude. Beginning her career in Media in 1997, Jha has worked on a wide array of clients over the years that include Coke, Hyundai, Maxima, Nomarks, Airtel, Sony Ericsson, Bharat Petroleum, Honda Motorcycles, Xerox, Nike, and W, among others. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Srikanth Raman, General Manager, StarWiz, Starcom MediaVest Group, believes that the whole is greater than the sum of its parts. During his career he has handled prestigious clients such as Raymond, The Times of India, Nimbus, and IndianOil. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
While the media industry believes that planning takes you where you want to be, it is not so in the case of Mahesh Motwani, Vice President, LMG. Every twist and turn has been written more by a creative scriptwriter than by a media planner. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Empowerment, excellence and team work are the guiding principles with which Sheran Mehra, Head - Marketing & Corporate Communications, Dhanlaxmi Bank, leads her team. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Shailesh Velandy, Vice President, Mudra Radar is of the strong opinion that almost all problems are solvable; it’s a question of persistence, patience, self motivation and teamwork, all coming together and making things “happen”. He believes a strong leader is one who communicates, encourages, and leads by example. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Elizabeth Venkataraman, Head of Marketing, Kotak Life Insurance, has worked across industries, categories and brands, which has kept her journey action-packed, challenging and stimulating. Yet, she is still raring to go and feels breakthrough moment is yet to come. Such is her passion for her work. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Mamatha Morvankar, Vice President, OMD, has handled some topline clients in her career in advertising. She considers the ad industry to be a dynamic environment where the learning has not stopped. She believes letting her work speak for itself. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A conscious drift into the media industry augured well for Manoj Malkani, Vice President – Mumbai, MPG. Once the plunge was taken, there was no looking back. Malkani believes that with the right attitude, nothing is impossible. One just needs to go for it with a winning attitude. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Having strayed into the media profession by accident, the fascination has kept Radhesh Uchil, General Manager, Platinum India, glued for the past couple of decades. The love of exploring new places and trying out new assignments has kept him on the move. Uchil is a firm believer in team spirit and considers it to be the winning formula. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Future Generali India’s Abraham Alapatt likes to lead from the front. A marketing and brand professional with 14 years of varied experience, Alapatt Lead believes that great people are ordinary people fired by extraordinary passion and determination. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Dinesh Vyas, Head of TME’s Mumbai office, believes in not getting restricted by the media available, but creating a media vehicle apt for the consumer. He considers himself ‘ambition realised’ and aims to head a media agency one day. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Starting out in a design agency, Vishal Mehta, Manager – Marketing, Aditya Birla Financial Services Group (ABFSG), learnt about media and branding on the way. Every piece of work that he develops at ABFSG has to hold true to the test of being customer centric. He is a firm believer of what branding Guru Wally Olins had once said, ‘Branding is about creating and sustaining trust’, which remains his personal mission. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Joining the mutual funds industry from media and advertising industry with 10 years of experience has been a milestone in the career of Sakshi Dalela, Head - Corporate Communications, SBI Funds Management. The sheer pulse and dynamism of the industry has kept her going. She believes in passion, commitment and leading her team from the front. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Archana Patel, Investment Director, CTG, Maxus, has had varied experience in mediums spanning print, digital and television. She considers heading buying on Vodafone at Maxus to be one of her most interesting and challenging assignments. Patel also considers success as a journey and not a destination and is waiting for her ‘breakthrough moment’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Kingshuk Mitra has stopped planning for his career for he believes it works better that way. Mitra wanted to be a cricketer, but ended up specialising in Finance. After his MBA he wanted to be a stock analyst but the rising graphs that beckoned him were the ones from a media planner's computer. As the head of the Nokia account at Maxus Delhi Mitra has helped Maxus win awards across advertising platforms in India and abroad for Nokia. He cites the Cannes win this year for Nokia as his most prized moment in his career.
Sindhu Raghavan, Partner – Client Leadership, Mindshare Chennai, believes that Today’s markets are ‘conversation markets’. And ideas or choices that make this conversation interesting and engaging will rule. Having worked on clients like Reckitt Benckiser, GM, Bacardi, LG and Maruti, Raghavan knows how to hold conversations and not make noise. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Be true to your work (brand), rest everything will automatically fall in place (promotions, recognition, budgets, etc.), this is the firm belief of Shakeel Anjum, Group Brand Manager, Hyundai Motor India. Anjum has been with Hyundai for 10 years, and has see the auto major through various phases of its growth. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Satyanarayana Kornepati, VP/ Communications Partner, Media Direction Mumbai, strongly believes in ‘Observation’ being the best teacher. A 20-year veteran in this business, Satya is one of the most quoted media professionals in Chennai market. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Trishul Bhumkar, Business Director - Team Vodafone, Maxus, believes in leading his team by example and baptising the team by fire. Working on the Vodafone launch in September 2007 made him sit up and ask – is there a limit to what can be done? The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Client focus, freedom, accountability and fun are the guiding principles of Jignesh Ghelani, Trading Services Director, Mindshare. Over the years he has built up considerable expertise on the national and international front, especially working on the Hindustan Unilever account. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Samir Vora, Chief Manager – Marketing, Birla Sun Life Asset Management Company, believes in hiring for attitude, training for skills, delivering on time. These are the guiding principles with which he has been going from strength to strength in the insurance and MF sector. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A Business Director with Maxus, when he is not strategising the next media blueprint for his client, former state-level athlete Anish Appukuttan is preparing for the 42-km Mumbai Marathon in January. He believes in being the change that he wants to see in others. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Ajit Gurnani, Partner – Client Leadership, Team ABG, Mindshare, understands the demands of the situation and maps the skill and will of team members - to guide, control and delegate. He believes in taking measured risks and not be afraid to fail. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Delivering quality, emphasis on timelines and passion in everything that is undertaken is the motto that Sujata Dwibedy, Director Buying Strategy, Indian Media Exchange (IMX), believes in and guides her team with. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A firm believer in the saying “It is not a question of how well each process works, the question is how well they all work together”, Amit Tiwari, Country Media Manager, Philips India, has a flair for providing creative media solutions, besides bringing in his own brand of optimism. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Undeterred passion for quality, a no compromise approach and honesty to stand for what is correct are the guiding principles that Archana Vyas, VP - India, North & East, Indian Media Exchange (IMX), advocates and have been her guiding principles in her 14-year career. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Having been on both sides of the industry, Ritika Batra, Media Director, Lintas Media Group, feels that the industry has changed a lot over the past seven years. She follows the motto: ‘Just give it your best shot, rest will follow’, and this is how she motivates her team and everyone around her. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Kishan Kumar, Investment Director, Maxus, believes that that work is based on the three pillars of continuous improvement of the knowledge base, adaptability at any given situation and undying passion for the work one does. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Having been nurtured in the vibrant and aggressive environment of Eureka Forbes, Shashank Sinha’s pursuit has always been new and loftier pinnacles of performance, which continue to spur him on. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Hema Malik, General Manager, Lodestar Universal, believes that the road to success is not a super highway, but starts from the heart and mind. She considers the constant team support that she has been receiving over the years to be her biggest payback. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
From selling TV sets and refrigerators in rural Maharshtra to handling all the brands at MEC Mumbai, Sudhan Deo, Business Director – Media Planning, Mediaedge:cia, has come a long way. And what he has retained throughout is his passion for his work, which has given him the edge. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
With 13 years’ experience in integrated marketing communications and communication planning, Nagesh Burla, Senior Director – Entertainment Marketing, GroupM ESP, believes that what drives him is the business of communication. He sees himself in an entrepreneurial role in and around the communication business. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
From a rookie with the Times Group to Head of Exchange Team, Mindshare Bangalore, 13 years later, Vinod Nathan has covered a lot of ground in the field of media. One aspect that has remained a constant throughout Nathan’s career is his endeavour to add value to whatever he does. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
From harbouring dreams of becoming an air hostess, Vinita Pachisia, Director – The Exchange, Mindshare, has come a long way. The roster of clients that she has handled in a short span of time is impressive and includes the much appreciated Idea Cellular initiatives too. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
In a short span of time, Sapna Sharma, Account Director, Madison Media Plus, has created a name for herself, winning accolades for her work on Max New York Life Insurance and Coca-Cola India. True to the tagline ‘Karo Zyaada Ka Iraada’, Sharma believes in packing in more. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Vikrant Mudaliar currently heads Brand Marketing at Tata Sky Ltd and is based in Mumbai, India. He joined Tata Sky in 2005 and was part of the startup team that launched Tata Sky’s satellite TV service in India in August 2006. A great believer in the importance of consumer insights, He says, “The marketers need to see beyond the obvious to discover real consumer insights. It very often is a case of sifting through ‘what is said’ to find the insight behind ‘what is unsaid’.”
Tarannum Alam started her professional journey in 1999 with Universal McCann. She is currently working with India Media Exchange (IMX) as the buying head for electronics media for all Starcom aligned businesses. According to her, this has been one of the most challenging assignments in her career. For her, the past 10 years in this industry have been extremely fulfilling and exciting. “And I can see that there are many more challenges, that I am willing to take on” asserts Alam.
Imran Karim has been an advertising person throughout. Having started his career in the finance department of Prachar Communication, he moved on to media at the “earliest opportunity”. Another four years with Enterprise, and then it was TME for Karim, where at present he is working as the National Buying Head. Though he is focussed on his current responsibility for now, five years hence, this GenNext Media Magnate would “love to head an agency”.
It was persistence that got Soumya Acharya into the media industry in 1995, and since then he hasn’t looked back, going from strength to strength. As Investment Director – Nokia at Maxus, Acharya looks after one of India’s strongest brands. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Himanka Das, Associate Vice President, Lintas Media Group, almost got into ISRO when the economic liberalisation of the early 1990s led to a switch in career plans. Beginning his career with none other than Sam Balsara, Das has been moving ffrom strength to strength in the media industry. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
As Vice-President of Mudra Communications, Samir Khanna’s guiding principal has been to evolve from media planner to advertising planner to become integrated communications planners. Khanna considers his 13-year media journey as exciting and challenging. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Prerna Singh almost got into theatre, but decided to get into the media business. As AVP – Media, Reliance ADAG, Singh now gets the opportunity to work closely in the film and entertainment space. Over the years she has built up ample experience in media buying and planning and is truly a GenNext Media Magnate. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Work done well, will speak for itself, believes Deepak Netram, General Manager, Lodestar Universal. And his work for P&G, J&J, Nerolac Impressions and Tata Nano, speak volumes about the passion that he has for media business. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
‘Success in my mind would be a function of what my peers feel about my work. When they look at my work, I would want them to say “Now that’s so simple… why didn’t we think of it?”,’ says Andrew Williams. And that is precisely what he is striving for as Group Brand Manager with Asian Paints Ltd. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Goal-oriented and focused with great people management skills, Nitasha Narad’s career graph spans media agencies, television channels as well as marketing companies. As AVP – Marketing Communications, Tata Teleservices, Mumbai, Narad is looking at expanding her media role to include VAS Marketing as her next challenge. She definitely is a GenNext Media Magnate. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Divya Gururaj, MD, MediaCom India, has been leading the organisation from the front. With an impeccable record in HTA (now JWT) and in her current role at MediaCom, Gururaj truly qualifies to be a GenNext Media Magnate. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
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