48.2 cr viewers recorded for live broadcast of first 66 matches of IPL 2023: Disney Star
According to the network, the CSK v KKR match registered the highest peak concurrency in Week 7 of 4.2 crore
Disney Star has registered 48.2 crore viewers for the first 66 matches of TATA IPL 2023 on the Disney Star Network.
According to the network, this is the highest-ever reach for any edition of IPL surpassing the previous highest registered in 2019.
Four more matches registered a peak concurrency of over 3 crore in Week 7, taking the tally of matches with Peak Concurrency to over 3 crore for the tournament, Disney Star has said.
The network also said that CSK v KKR registered the highest peak concurrency in Week 7 of 4.2 Cr (Highest for the tournament is CSK v GT with 5.6 Cr peak concurrency) and Year on Year growth in weekly TVR stands at 43% for Week 7.
There has been an overall growth of 32% in TVR compared to the last edition (after 66 games), it said.
