Aaj Tak records overall reach of 343 million across digital and linear
In digital, Aaj Tak saw a reach of 145.95 million individuals in December 2022
Aaj Tak, the Hindi news channel from the India Today Group, has recorded an overall reach of 343.07 million individuals across all end-points - digital and linear.
In digital, Aaj Tak has ranked on top at 12.43% with 145.95 million individuals in December 2022.
The findings are as per a report by Chrome Digital Cross Platform Report launched recently by Sam Balsara at the 2nd Annual ASSOCHAM Summit on Branding & Marketing.
Aaj Tak has also recently registered the highest number of cross-platform actions in terms of social media engagement for digital platforms for January 2023.
