Aaj Tak records overall reach of 343 million across digital and linear
In digital, Aaj Tak saw a reach of 145.95 million individuals in December 2022
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Published: Feb 25, 2023 4:11 PM | 1 min read
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Aaj Tak, the Hindi news channel from the India Today Group, has recorded an overall reach of 343.07 million individuals across all end-points - digital and linear.
In digital, Aaj Tak has ranked on top at 12.43% with 145.95 million individuals in December 2022.
The findings are as per a report by Chrome Digital Cross Platform Report launched recently by Sam Balsara at the 2nd Annual ASSOCHAM Summit on Branding & Marketing.
Aaj Tak has also recently registered the highest number of cross-platform actions in terms of social media engagement for digital platforms for January 2023.
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