As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season

e4m Staff Jun 18, 2026 10:00 AM

The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES

e4m Staff May 31, 2026 4:01 PM

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m

Aditi Gupta Apr 29, 2024 8:40 AM

The service will offer built-in OTT services along with linear TV subscriptions to all its customers

e4m Staff Apr 22, 2024 2:58 PM

Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0

Aditi Gupta Mar 29, 2024 8:49 AM

While there is no filtration on OTT, linear TV has blanket censorship, and so, some kind of balancing act is needed, say experts

Aditi Gupta Nov 17, 2023 8:52 AM

At the e4m NewsNext Summit, industry leaders came together to deliberate on the alternate revenue streams for news channels

exchange4media Staff Aug 28, 2023 2:44 PM

During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands

NATIVE CONTENT Jul 28, 2023 6:52 PM

At the e4m D2C Revolution Summit 2023, a group of industry heads spoke about ‘Inherent Trust on the Big Screen in Brand Building’

exchange4media Staff Jul 20, 2023 8:40 AM

In digital, Aaj Tak saw a reach of 145.95 million individuals in December 2022

exchange4media Staff Feb 25, 2023 4:11 PM

Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast

exchange4media Staff Dec 8, 2022 8:26 AM

Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising

Mansi Sharma Mar 9, 2022 8:36 AM

TDSAT, meanwhile, has adjourned the hearing in the case to March 3

Javed Farooqui Jan 25, 2022 8:31 AM

Linear Squared has a cloud and AI-based demand planning and forecasting platform

exchange4media Staff Jan 6, 2022 8:21 PM

The video streaming application also plans to onboard several brands as reward partners

exchange4media Staff Nov 13, 2020 1:49 PM

The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content

Javed Farooqui Nov 11, 2020 8:52 AM