189% jump in assembly election viewership: ABP News
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
Hindi news channel ABP News said that the channel has achieved staggering viewership numbers during the recent state assembly elections held in November 2023. The network says that the data released by BARC (Broadcast Audience Research Council) revealed that "ABP News experienced an exceptional surge in viewership during the crucial counting hours on Sunday, 3rd December 2023."
"The comparative analysis conducted by BARC, comparing the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023 with the preceding four Sundays, revealed an outstanding growth trajectory for ABP News. In the rolled data comparison, ABP News witnessed a staggering 189% increase in viewership during the crucial counting period, highlighting the channel's dominance in delivering comprehensive and engaging coverage of the state assembly elections results," said the network in a press statement.
Delving deeper into the unrolled data trend, the network said that ABP News saw an unprecedented spike, surpassing a tenfold increase in viewership during the peak counting hours of 08:00 – 12:00 on the decisive Sunday of 03 Dec 2023, as compared to the average viewership of the same time frame on the previous four Sundays. (Source: BARC, 15+ Individuals, HSM, 03 Dec 2023, 08:00 – 12:00)
