Ajay Kulkarni’s maiden book ‘Globalization and International Advertising' is out
The book gives a fresh perspective on brands and the emergence of global markets
When the University of Mumbai upgraded the BMM course to BAMMC (Bachelor of Arts in Multimedia and Mass Communication), the Board of Studies introduced the subject 'Globalization and International Advertising' as an elective.
Ajay Kulkarni with his myriad and rich experience of almost 20 years across print, broadcast and digital media has penned his first book on the subject. As a self-professed average student, Kulkarni says that the elevator he took inside the 165-year-old heritage structure of BENNETT, COLEMAN (THE TIMES OF INDIA GROUP) as a young employee many years back changed his outlook towards learning, giving him a fresh horizon for life. His life took a turn when he undertook and completed his Masters in Management from JBIMS and from thereon he hasn't ever looked back.
As Kulkarni rightly says, "The world today is clearly divided between pre-covid and post covid: creating distances and masked human beings. Changes have happened in the last few years in the fields of advertising and marketing.”
In his maiden book, he has used his deep understanding of the subject, his intense analytical skills and observations to give a fresh perspective on brands and emergence of Global Markets. This book published by Sheth Publishers will certainly help academicians and students to enhance their understanding of the boundaryless yet masked world in the VUCA environment. Kulkarni often uses his free time during weekends in mentoring college students affiliated to the University of Mumbai.
