Bombay Times and Lavasa to educate women on prevention and detection of cancer

A joint initiative will see Bombay times and Lavasa Corporation come together to initiate ‘Lavasa Women’s Drive’ on February 27, 2011. The unique drive will seek to educate women on prevention and detection of cancer.

Dr Bhaskar Das, Executive President, Times Group, stated, “At Times Group we believe that this is the right platform to celebrate the spirit of womanhood and at the same time support women’s causes. Women have an important role to play in India’s economic and social development and their participation in this initiative will go a long way in supporting women’s empowerment.”

Every year March 8 is celebrated as International Women’s Day across the world. The joint initiative will reach out to women from varied walks of life, bring them together for celebrating the spirit of womanhood and showcase the true drive in them.

Rajgopal Nogja, President, Lavasa Corporation said, “Lavasa Women's Drive’ is in its third year and the scale is only increasing. This time, we have added another flag off point Pune, the cultural capital. The drive has always captured multiple aspects - the fun, adventure and spirit of the Indian woman combined with her passion for social cause for prevention of cancer”

This year, in addition to Mumbai, the drive will also be flagged off from Pune and converge in Lavasa where a lot of fun filled activities have been planned. This year, LWD will have an enhanced geographical footprint with two cars each representing 8 new cities for the first time. The new additions besides Pune are New Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Nagpur and Goa.

In its third year, LWD is all set to take a leap for a bigger, better and more enjoyable drive. A total of 503 cars, 2011 women: 352 from Mumbai and 151 from Pune will participate in this exciting event.