Former YouTube CEO Susan Wojcicki passes away
Wojcicki, who led YouTube from 2014 to 2023, died of lung cancer
cancer
How far is too far in Shockvertising?
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
Poonam Pandey’s death hoax: Good cause with a bad taste?
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Sonali Bendre has a crucial message about early breast cancer detection in new FUJIFILM ad
The 2-minute ad film is centred on the brand's extensive array of diagnostic products
Edelman, IPG, Omnicom and WPP join Publicis for Working with Cancer’s next action
The ‘Working with Cancer’ initiative has been recognized with the Lions Health Grand Prix for Good in Cannes
GREY Group India & Netmeds celebrate the courage of cancer fighter Anchal Sharma
‘The Girl In Red Lipstick’ campaign has been conceptualised by GREY group India
Publicis’ Maurice Lévy & Arthur Sadoun put the spotlight on HPV-related cancer
The group is leveraging the impact of its ‘annual wishes film’ to drive awareness around the Human Papilloma Virus
Ogilvy and Livon use hair as a medium to create breast cancer awareness
Through a 40-second video created by Ogilvy, the brand urges women to self-check every month
ITW adopts campaign to save 11-year-old with cancer
ITW Universe has pledged to match every donation made for the child’s treatment
9X Media MD Pradeep Guha diagnosed with cancer, critically ill
Guha is being treated at Kokilaben Ambani Hospital
Clovia & Alliance Insurance launch breast cancer insurance policy 'Women's cancer shield'
In this initiative, Clovia will make insurance reach out to consumers through its platform while Alliance Insurance will help facilitate the insurance policy
Apollo Proton Cancer Centre names Preetam Alex as Lead - Marcom
Prior to this, Alex worked as Head of Events & Brand Solutions at Ananda Vikatan Group
Marks & Spencer lets bra straps lead conversations on breast cancer
The brand has teamed up with Isobar India and with the Women’s Cancer Initiative for the awareness campaign #Strapsthatremind
SBI General Insurance strives to make hope win with Cancer Day campaign
The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia
BIG FM joins hands with Indian Cancer Society again for 'Together Against Cancer' campaign
Led by RJ Abhilash, the month-long campaign seeks to create awareness and raise funds for those battling cancer during the pandemic
SBI Life launches new film to expand on ‘Thanks-A-Dot’ breast cancer awareness initiative
SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.
Wunderman Thompson & I Touch Myself Project highlight gender bias in tech
The campaign is live across social and digital platforms, as well as a microsite featuring breast health information
Why So Serious?
A weekly fun feature by The Digital Fellow on special days of the month
CavinKare’s Green Trends launches Shair, a month-long hair donation drive
The month-long initiative was launched on World Cancer Day