cancer
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
Tanzila Shaikh Feb 6, 2024 9:20 AM
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Tanzila Shaikh Feb 5, 2024 9:12 AM
The 2-minute ad film is centred on the brand's extensive array of diagnostic products
e4m Staff Sep 16, 2023 6:00 PM
The ‘Working with Cancer’ initiative has been recognized with the Lions Health Grand Prix for Good in Cannes
exchange4media Staff Jun 21, 2023 12:30 PM
‘The Girl In Red Lipstick’ campaign has been conceptualised by GREY group India
exchange4media Staff Feb 7, 2023 8:12 AM
The group is leveraging the impact of its ‘annual wishes film’ to drive awareness around the Human Papilloma Virus
exchange4media Staff Dec 7, 2022 1:00 PM
Through a 40-second video created by Ogilvy, the brand urges women to self-check every month
exchange4media Staff Nov 27, 2022 10:00 AM
ITW Universe has pledged to match every donation made for the child’s treatment
exchange4media Staff Oct 11, 2022 10:16 AM
In this initiative, Clovia will make insurance reach out to consumers through its platform while Alliance Insurance will help facilitate the insurance policy
exchange4media Staff Jun 25, 2021 6:34 PM
Prior to this, Alex worked as Head of Events & Brand Solutions at Ananda Vikatan Group
exchange4media Staff Jun 24, 2021 3:03 PM
The brand has teamed up with Isobar India and with the Women’s Cancer Initiative for the awareness campaign #Strapsthatremind
exchange4media Staff Apr 6, 2021 1:42 PM
The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia
exchange4media Staff Feb 6, 2021 8:29 AM
Led by RJ Abhilash, the month-long campaign seeks to create awareness and raise funds for those battling cancer during the pandemic
exchange4media Staff Sep 29, 2020 2:43 PM
SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.
exchange4media Staff Mar 9, 2020 2:13 PM
The campaign is live across social and digital platforms, as well as a microsite featuring breast health information
exchange4media Staff Mar 9, 2020 11:20 AM
A weekly fun feature by The Digital Fellow on special days of the month
exchange4media Staff Feb 8, 2020 8:03 AM
The month-long initiative was launched on World Cancer Day
exchange4media Staff Feb 7, 2020 11:40 AM
