Bombay Times Lavasa Women’s Drive in the Limca Book of Records
The second edition of the Lavasa Women’s Drive (LWD), conceptualised by Times Red Cell has bagged the prestigious title of India’s Largest Women’s Car Rally by the Limca Book of Records 2011. On 27th February 2010, One Thousand women in 285 cars drove a distance of 240 Kms. from Mumbai to Lavasa creating this record. This drive witnessed enthusiastic participation from women of all age groups and diverse social backgrounds. This drive provided a great platform for the participants to create awareness about women’s cancers. Many participants decorated their cars in innovative themes to promote various social causes i.e. Save Electricity, Water, Tiger and Nature Conservation etc
The second edition of the Lavasa Women’s Drive (LWD), conceptualised by Times Red Cell has bagged the prestigious title of India’s Largest Women’s Car Rally by the Limca Book of Records 2011. On 27th February 2010, One Thousand women in 285 cars drove a distance of 240 Kms. from Mumbai to Lavasa creating this record. This drive witnessed enthusiastic participation from women of all age groups and diverse social backgrounds. This drive provided a great platform for the participants to create awareness about women’s cancers. Many participants decorated their cars in innovative themes to promote various social causes i.e. Save Electricity, Water, Tiger and Nature Conservation etc.
Speaking on this momentous occasion, Dr. Bhaskar Das, President, The Times of India, said, “This entry in Limca Book of Records recognises our efforts in providing an innovative platform to enhance brand awareness. This achievement will always be special for us, since it is in appreciation towards unique properties that we have created. It is a recognition that reiterates our commitment towards conceptualising and executing innovative campaign ideas on a consistent basis. This recognition for Lavasa Women’s Drive will motivate the team at Times Red Cell to excel and scale new heights of success."
Meanwhile, Anuradha Paraskar, Sr. Vice President, Marketing, Lavasa Corporation Ltd., remarked, “Lavasa Women's Drive is all about fun, adventure, awareness about a social cause like cancer awareness and now a place in the Limca Book of Records. In the city of Lavasa, what we are trying to create is a strong, vibrant community and this 'Biggest All-Women Car Drive' is one such community. We are hoping to engage with this community and use this as a strong platform for interactions and exchanges. We really hope to make this event even bigger in the coming years.
LWD is a joint initiative of Bombay Times and Lavasa Corporation. It is supported by Women’s Cancer Initiative Tata Memorial Hospital, conducted by Western India Automobile Association. This is an initiative of the Times Red Cell.
