Chingari launches digital talent hunt
The homegrown short video platform will award Rs 1 crore prize money to the best content creator and Rs 5 Lakh to state winners
Short video-sharing app Chingari has announced the launch of — Chingari Star - Talent ka Mahasangram — the country’s first digital talent hunt show where the best content creator will be awarded with Rs 1 crore prize money.
Besides, the best content creators from each state will win Rs 5 lakh for their select video uploaded on the Made in India app.
Sumit Ghosh, Co-founder of Chingari, said, “The contest — Chingari Star - Talent ka Mahasangram — will be India’s first digital reality show. Chingari users will vote for the best content uploaded on the app and the all-India winner will be given Rs 1 crore. The competition is aimed at promoting desi talents and helping them fulfill their dream of becoming famous and rich. We are confident that people in large numbers will join Chingari to showcase their talent.”
The state level and national level contests will be held in a span of 15-20 days each and the content creators can make videos in any category of their preference — be it dance, songs, act, mimic, stand-up, or innovation.
Divulging more information about the contest, Ghosh said: “The contest is open for all Indians, including those living abroad. Each participant would have to upload the performance in a 15-60 seconds video format. The shortlisted performers will also get a chance to appeal for votes on national and regional news channels. To ensure complete transparency, the live count of votes will be run on the leaderboard of the app.”
