As part of the deal, the entire catalogue of Saregama will be made available on Chingari, allowing users to create innovative content using music library of over 130K songs
Ghosh, CEO and Co-Founder of Chingari, talks about the platform's own crypto token, NFT marketplace, funding and more
Earlier this year, Chingari had raised $13 million funding led by OnMobile Global
The platform will strengthen its content library through this collaboration
The partnership will allow the short video app to use feature Koinage's music library on the platform
All Chingari users in India, in other SAARC nations, and in the Middle East will now get access to the T-Series collection
The homegrown short video platform will award Rs 1 crore prize money to the best content creator and Rs 5 Lakh to state winners
Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh