Under this program, creators and users can earn GARI, a Social Token, for doing in-app activities including creating, liking and sharing videos
Through the Audio Room feature, Chingari users can stay connected and engaged with their followers and fellow users in a new way
The short video platform is looking to raise $200 million in a Series B round at a valuation of $1 billion, as per reports
The company will utilize the major part of the investment in enhancing the technology on the app, launching new features and augmenting the backend tech team
As part of the deal, the entire catalogue of Saregama will be made available on Chingari, allowing users to create innovative content using music library of over 130K songs
The company earned almost 85% of its revenue from videos and tones products
Ghosh, CEO and Co-Founder of Chingari, talks about the platform's own crypto token, NFT marketplace, funding and more
Actor Salman Khan will be the brand ambassador of the NFT marketplace and the $GARI Token reward programme
Earlier this year, Chingari had raised $13 million funding led by OnMobile Global
The deal will allow Chingari users to access TPZ's musical library for short videos
As a result of the investment, OnMobile, OnMobile's net cash declined to Rs 227.2 crore in Q1 FY22 from Rs 266.2 crore
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
The celebrity engagement platform has onboarded actors like Hrithik Roshan, Kareena Kapoor, Ranveer Singh and Tiger Shroff for personalised video calls with their fans
Chingari will now host the live-streaming of Filamchi's World TV Premiers
The app is available on both the iOS & Android platforms
The platform will strengthen its content library through this collaboration
As part of this collaboration, Chingari subscribers will get to enjoy the Biigbang Amusement content exclusively
The partnership will allow the short video app to use feature Koinage's music library on the platform
We bring you a roundup of the news that made headlines this past week
Chingari recently closed a $13 million funding round led by OnMobile Global
Other investors include Republic Labs US, Astarc Ventures, White Star Capital, India TV, JPIN Venture Catalysts Ltd, ProfitBoard Ventures and Raghunandan G of Zolve
The platforms will continue catering to a host of Indian languages and styles, including Haryanvi, Bhojpuri, Punjabi, Rajasthani, Garhwali, Gujrati, Indie-pop, and Desi hip-hop
Chingari has become the first short video app globally to make short videos shoppable via AI/ML
This collaboration marks another step forward in the coming together of two entertainment strongholds - music and social media
It has been an endeavor for Chingari to make sure that the content creators on its platform are spoilt for choice
Chingari and Merchant Record’s partnership is aimed at giving all the budding artist a chance to showcase their talent
They aim to achieve mutual objectives of content localization, enhancing user-experience with a simplified application interface, and encourage content diversity on its platform
Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation
Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category
The monetization strategies include banner ads, and those based on video and push notifications
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos
The long hour music block of Bollywood songs and some original tracks of top-notch Bollywood singers
The new pact with NH Studioz is in line with Chingari’s efforts to collaborate with multiple entertainment platforms
The collaboration entails featuring content from The Q India on the homegrown short-form video platform
Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists
All Chingari users in India, in other SAARC nations, and in the Middle East will now get access to the T-Series collection
Chingari will introduce ALTBalaji’s verified brand page and host snackable video content of its most popular series
Vishal-Shekar, Meet Bros, Shankar Mahadevan, Hema Mailin, Ankit Tiwari, Neeti Mohan, Tanishk Bagchi, Vijay Prakash have come together to create a Ganesh Chaturthi special album with 33 tracks
The homegrown short video platform will award Rs 1 crore prize money to the best content creator and Rs 5 Lakh to state winners
Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh
The app developers will also provide revenue share to composers for songs that become popular on the platform
While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’ media mix no
The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind