CNN-News18 launches new ad campaign

Apart from print, the campaign will go live on digital, social and trade platforms

by e4m Staff
Published: Dec 20, 2023 1:25 PM | 1 min read

In a print campaign launched on the front page of the Economic Times newspaper, CNN-News18 has announced its viewership recorded during the four state election results.

The campaign will also go live on digital, social and trade platforms starting Wednesday.

As per the ad released by the news channel, it has secured a high market share on the Counting Day of assembly elections held across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana on December 3, 2023.

Positioning itself as the number one choice of viewers for comprehensive Counting Day coverage, CNN-News18 ads say it has outperformed its competitors.

The ads showcase the contributions of anchors like Zakka Jacob, Anand Narasimhan and Rahul Shivshankar.

The exit poll predictions were varied with some favouring BJP in Madhya Pradesh and Rajasthan and others hinting at a Congress victory in Telangana and Chhattisgarh.

The results eventually went in favour of the BJP winning a majority in three states with Congress attaining a majority in Telangana.

Elections also significantly contribute to ad spends on TV news channels. For instance, ad volume in the TV news genre saw an increase of 1 per cent in the July-Sept ’23 period compared to Jan-Mar ’23.