ad-campaign
As part of the campaign, The Health Factory will engage in a multi-faceted approach to reach consumers through various channels, including social media and community events
e4m Staff Jan 31, 2024 4:31 PM
Apart from print, the campaign will go live on digital, social and trade platforms
e4m Staff Dec 20, 2023 1:25 PM
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
e4m Staff Oct 31, 2023 6:41 PM
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
exchange4media Staff Jun 23, 2023 2:39 PM
The social media campaign by the company showcases the limitations of Ai when it comes to creating the perfect burger
exchange4media Staff Jan 20, 2023 3:05 PM
Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
exchange4media Staff Dec 31, 2022 7:05 PM
Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way
Tanzila Shaikh Nov 15, 2022 8:37 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The ‘Palak jhapkao, loan paao!’ campaign is a series of short films
exchange4media Staff Nov 13, 2022 4:00 PM
Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight
Tanzila Shaikh Nov 11, 2022 8:41 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
The campaign that releases today kicks off with short teaser promos
exchange4media Staff Sep 13, 2022 4:13 PM
The ‘Yeh Sikka Kahan Chalega’ campaign has actor Jatin Sarna of Sacred Games fame
exchange4media Staff Sep 10, 2022 8:48 AM
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM
The campaign tells the story of five aspirational characters
exchange4media Staff Jul 9, 2022 6:00 PM
Executed by Schbang, the launch of the campaign is supported by a high-decibel integrated marketing program across media platforms
exchange4media Staff Jun 21, 2022 11:50 AM
The campaign has been conceptualized by 21N78E Creative Labs
exchange4media Staff Jun 20, 2022 11:43 AM
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
exchange4media Staff Jun 18, 2022 6:00 PM
Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand
exchange4media Staff Jun 18, 2022 8:05 AM
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
exchange4media Staff Jun 18, 2022 7:56 AM
The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child
exchange4media Staff Jun 13, 2022 2:55 PM
The video is part of the #EkDumPachaas Campaign, conceptualized by Leo Burnett Orchard
exchange4media Staff Jun 13, 2022 2:32 PM
The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day
exchange4media Staff Jun 13, 2022 7:09 AM
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner
exchange4media Staff Jun 13, 2022 7:08 AM
With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health
exchange4media Staff Jun 11, 2022 8:14 AM
Conceptualised by 82.5 Communications, the TVC establishes the convenience that Luminous brings in with its range of solar products
exchange4media Staff Jun 11, 2022 7:57 AM
Conceptualized by Korra Worldwide, the TVC highlights the efficacy of onions as the best natural solution for hair fall
exchange4media Staff Jun 10, 2022 2:42 PM
The 'Wellness in every home, happiness in every heart' campaign has been executed by FCB Ulka Bangalore
exchange4media Staff Jun 7, 2022 4:08 PM
The ‘detox karo andar se, dikho fit bahar se’ campaign showcases a friendly conversation between the brand ambassador and a journalist who has come to interview her in her home
exchange4media Staff Jun 6, 2022 4:22 PM
Actor Naseeruddin Shah has lent his voice to the TVC, which is directed by the ad-film director Anupam Mishra
exchange4media Staff Jun 6, 2022 2:57 PM
The 'Membership ek, Khushiyan anek' campaign has been executed by Ogilvy & directed by director Shoojit Sarkar
exchange4media Staff Jun 6, 2022 2:40 PM
The campaign highlights that for every unit of Symphony air cooler that one uses instead of an air conditioner, more than 40 trees can be saved in 6 years
exchange4media Staff Jun 6, 2022 8:01 AM
The ad is conceptualised around placing the brand as the 'Favourite travel partner' in the intercity transportation domain
exchange4media Staff Jun 1, 2022 2:28 PM
The #ForeverResilient campaign features true stories of a doctor's COVID journey and a banker who has gone above and beyond to assist others
exchange4media Staff May 30, 2022 4:49 PM
e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022
exchange4media Staff May 30, 2022 8:49 AM
The 'Boldly beautiful' campaign has been conceptualized in partnership with Ogilvy
exchange4media Staff May 30, 2022 8:20 AM
The campaign highlights how Overnight Period Panties breaks the old cycle of night-time discomfort and anxiety on heavy flow nights
exchange4media Staff May 28, 2022 6:00 PM
The campaign #MoreInEveryday brings out various intelligent features of the watch, from setting reminders to counting calories, that complement the GenZ way of life
exchange4media Staff May 28, 2022 1:00 PM
Conceptualized in line with the theme #freetobe, the campaign showcases the brand’s intent to revolutionize the way sarees are perceived
exchange4media Staff May 28, 2022 8:47 AM
The duo has come together for a unique advertising campaign that’s getting their fans excited
exchange4media Staff May 27, 2022 3:46 PM
The campaign throws light on the trend of soft, ultralight boxers becoming the new normal outfit for men
exchange4media Staff May 21, 2022 5:00 PM
Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India
exchange4media Staff May 21, 2022 8:14 AM
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
exchange4media Staff May 17, 2022 8:28 AM
The #WearYourVibe campaign features brand ambassador Alaya F
exchange4media Staff May 16, 2022 5:02 PM
Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India
exchange4media Staff May 16, 2022 2:57 PM
