Mathrubhumi goes for ‘innovative reporting’ on International Day of Sign Language
While the leading story on the front page of the newspaper was delivered through sign language, the section also had a QR code to learn more about the topic
On the occasion of International day of Sign Language, Kerala's Mathrubhumi Group took two thoughtful and empathetic initiatives to turn the spotlight on the topic.
The leading story on the front page of the newspaper was delivered through sign language.
The section also had a QR code for people to learn more about the topic.
In addition to this, Mathrubhumi News channel were drawn open at 7am, with the presence of speech and hearing specialist Chithra Prasad who delivered the news in sign language alongside the channel presenter. Chithra also touched upon on various interesting aspects of sign language, its cultural context, structure and grammar.
Speaking about the innovations, M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said: “Being a responsible media house, Mathrubhumi believes in empowering people from every strata of the society with the additional impact creativity brings. This is also always appreciated by our readers and advertisers alike.”
