Micromax strengthens its core team in India

In its endeavour to further firm up its leadership position in the market, Micromax has strengthened its management team in India. At the helm of affairs will now be Deepak Mehrotra, joining as Micromax CEO. His last assignment was with Bharti, where he was Operations Director - Mobility Business, handling a large part of the country.

The brand is already a key player in the feature phone segment and is now aggressively looking to capture the smartphone market share as well. The focus going forward will be to have two separate divisions – the ‘Feature Phone division’ to be led by Khaja Muzaffarullah and Smart Phone Division’ to be headed by Ajay Sharma.

Commenting on the development, Rahul Sharma, Executive Director, Micromax, said, “We are a brand that’s admired for its different thinking and challenging the conventional. The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally.”

Deepak Mehrotra, CEO, Micromax Informatics Ltd, said, “These are exciting times not only for the brand but for the industry as a whole. We are witnessing technology advancements every day and that further excites us at Micromax. The Indian mobile industry is growing at a rate of 12 per cent and we would like to capture this opportunity and drive the next phase of growth for the brand. We would further leverage brand’s success in this high potential Indian market and build new capabilities.”

He added, “The Indian market will witness a smartphone revolution which has only just begin, we would want to script this story in the typical Micromax way.”

Khaja Muzaffarullah was earlier with Sony Ericsson at a leadership position. Commenting on his new role, Muzaffarullah said, “The channel’s partners are a key to our business model and form the backbone of our strong presence in the country. We would be strengthening our distribution across the country and work towards creating a robust network that brings us closer to the customer.”

Commenting about the potential of smartphones, Ajay Sharma, who is leading the Smartphone Division at Micromax, said, “Micromax would aspire a 10 per cent of the market share at the earliest.”