Mogae to launch Talking Comics

Mogae Digital has announced the launch of Talking Comics, which will go live on Tata Sky later this week. The video stories will be carried on ActveWizkids and will be promoted on Tata Sky’s Channel 100 default channel.

Commenting on the launch, Tanya Goyal, Executive Director, Mogae Group, “Talking Comics give a video experience that does not take away from the pleasure of ‘reading’ a comic. Mogae has invested the last four years into creating original world-class IP in the comics space, specifically for mobile devices. Today, we have over 50 titles and over 2,000 stories created entirely at Mogae Studios. But with newer opportunities opening up on DTH, we have spent over 18 months creating this new genre of Talking Comics.”

Since Talking Comics were actually created to give a video experience to comics on mobile, the file sizes are kept light. The voice-over, music, some animation, plus all the text as in a normal comic give a more wholesome ‘reading’ experience, Goyal added.

Mogae is in talks with other DTH operators too for Talking Comics.

Meanwhile, a branded new humour series, created in partnership with a leading TV channel, is being currently worked upon as a Talking Comics product. The launch is slated for August-September.

Later this year, Mogae will be launching a mobile-greetings product for which over 2,000 animation based cards have been created.

Goyal further said, “Our illustration quality and the detail that has gone into each frame is unparalleled in India today. We were the first to ‘create’ comics for mobile on Indian mythology, history and folklore. Earlier, comic creators like Amar Chitra Katha created comics for paper. When taken on to mobile, these comics were heavy and difficult to download. In our case, each story has just 12-14 frames, thus the comic is easy to download and scroll. Also, we port each frame to 48 different sizes so that 95 per cent of all mobile devices receive the comic in exactly the screen size of the device.”

The mobile versions of all comics are in UAT at most mobile operators and will go live this quarter. Stories from Tenali Rama, Mullah Nassrudin, Akbar-Birbal, Bheema, Krishna, Vikram-Betaal and Krishna series will go live in the inaugural round. Yudhishtra, Duryodhan, Arjun, Karan, Bheeshma, Raavan, Guru Nanak, Sai Baba and Gautam Buddha will be unveiled in September. Stories from the Bible, and a series of Ghost Stories will be launched early next year.

Mogae Digital is part of the Mogae Group, co-owned by Sandeep and Tanya Goyal, erstwhile JV partners of ad agency Dentsu India.