Piyush Pandey Scholarship winner announced

Prashant Madan, Creative Director, Marketing & On Air Promotion, Disney-UTV India, has been awarded the ‘Piyush Pandey Scholarship for Creative Leadership’ and will receive full tuition support of €53,000 to participate in the Berlin School of Creative Leadership EMBA Program starting in March 2013.

“I am delighted that Prashant Madan has been selected by the Berlin School for the Scholarship,” said Piyush Pandey, Chairman of Ogilvy & Mather India and scholarship namesake. “It was a very keenly contested process and it was extremely difficult to make the choice. It was Berlin School’s robust procedure that made the final decision. I wish Prashant great success at the Berlin School. Make India proud boy!”

The scholarship, which was open to candidates of Indian decent and currently residing in India, was a special opportunity established to honour Pandey’s long-standing service and support of the Berlin School. The scholarship was designed to help support leadership in the creative industries in India and emphasises the importance that effective leadership has in achieving creative excellence.

“We’re thrilled to welcome Prashant to the Berlin School,” said Berlin School Director Sheridan Johns. “As the first EMBA program participant from India, Prashant will add to the diversity of the global Berlin School community as well as provide a wealth of experience and exciting ideas that will enrich the learning experience for the whole class.”

This is the first scholarship that the Berlin School has offered specifically aimed at the Indian creative industries.

Madan intends to use his time at the Berlin School to focus on how to take his successful India-only approach and convert it into a global phenomenon. He has over 12 years’ experience in on-air promotion and original content creation in genres, including youth entertainment, reality television, English & Hindu movies, business news, events, game shows and sports. He is responsible for the launch and on-air branding of entertainment channels such as Sony PIX, UTV Bindass, UTV Stars, UTV Action and UTV Movies.