Tata Play announces new packs for subscribers
Tata Play has launched a new campaign, featuring Kareena Kapoor and Saif Ali Khan in the Hindi-speaking markets, and Madhavan and Priyamani in the South
Tata Play (formerly known as Tata Sky) has announced new affordable packs for its subscribers.
“Entertainment is a basic human necessity. However, rising prices are forcing people to make a choice between necessities like food and fuel and discretionary spending like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable,” said Harit Nagpal, MD & CEO, Tata Play.
The new packs and prices are available to all existing and new customers across India.
The Hindi Super Value Pack consists of Star Plus, SET, Colors, Zee TV, Star Gold, Sony Max, Zee Cinema, Colors Cineplex, Aaj Tak, NDTV and 203 other channels for Rs 249 only.
To create awareness about these super saver packs, Tata Play is launching a mass campaign, featuring Kareena Kapoor and Saif Ali Khan in the Hindi-speaking markets, and Madhavan and Priyamani in the South markets.
