Aditya Birla Group in fray for IPL 2024 title sponsorship rights: Reports
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
Aditya Birla Group has announced a Rs 500-crore bid per year (Rs 2,500 crore in total) for the IPL 2024 title sponsorship rights, as per media reports. The bid for the T20 league is for the next five years.
As per the BCCI sponsorship rules, the Tata Group has the first right of refusal.
The deadline to submit the bid was 5 pm on Friday, as per reports. The tender was floated on December 12 last year.
The BCCI released the Invitation to Tender for Team India's lead sponsor rights in June 2023.
There will be a total of 74 matches in the upcoming IPL. The BCCI plans to raise the number of matches to 84 in 2025 and 2026 and 94 in 2027.
