BCCI fails to get Team Kit Sponsor within deadline
This year, the Team Kit Sponsorship is expected to be in the range of Rs 200 to 250 crore for five years
The recent announcement by The Board of Control for Cricket in India (BCCI) to invite bids for the Team Kit Sponsor and Official Merchandising Partner Rights has received a lukewarm response.
Under the Invitation to Tender (ITT), the winning bidder will be granted the right to be the Kit Sponsor and/or the Official Merchandising Partner and various other associated rights (as defined in the ITT).
Though it was reported that Puma and Adidas might look at clinching the Team Kit sponsorship deal, highly placed sources have told e4m that there has been hardly any interest shown by brands.
With the submission deadline already past, BCCI might issue fresh dates for the bid.
The Team Kit Sponsorship this time is expected to be in the range of Rs 200 to 250 crore for five years, which will be lesser than what Nike paid earlier as Team Kit Sponsor--Rs 370 crore plus royalty.
