Disney Star: 17 crore viewers tuned in on Day 1 of IPL 2024
According to the network, 1276 crore minutes of viewing registered on Day 1
Disney Star, the official broadcaster of the TATA IPL, has announced that 16.8 crore unique viewers watched the broadcast of TATA IPL 2024 on Day 1, registering a watch-time of 1276 crore minutes.
A Star Sports Spokesperson said, “This is a monumental achievement, made possible by fans’ love for Star Sports and an unwavering commitment of the network to ‘serving fans’. We would also like to thank all our partners and extend heartfelt gratitude to the BCCI for their support of the wide array of initiatives that Star Sports has continually undertaken to grow Cricket and TATA IPL. This growth is a reaffirmation of the incomparable capacity of Live Cricket to aggregate audiences on TV and provides a blockbuster start to the tournament. We will continue to enrich the magic of one of the world’s biggest sporting events to take forward the launch momentum and deliver unprecedented viewership.”
