IPL 2023: Disney Star signs 13 sponsors

Dream11, Asian Paints, Charged by Thums Up, Airtel, Cadbury Dairy Milk, Mountain Dew, Parle Biscuits, Kamala Pasand, Rupay, Britannia, Tata Neu, Jindal Panther and LIC come on board

by exchange4media Staff
Published: Mar 30, 2023 6:37 PM | 1 min read

With just one day to go before the start of the highly anticipated Indian Premiere League, official broadcaster Disney Star has stuck ad deals with as many as 13 brands.

Dream11, Asian Paints, Charged by Thums Up, Airtel, Cadbury Dairy Milk, Mountain Dew, Parle Biscuits, Kamala Pasand, Rupay, Britannia, Tata Neu, Jindal Panther and LIC, according to the network.

exchange4media on Tuesday reported that Disney Star is believed to have closed ad sale deals worth Rs 2500 crore, and sources claim deals worth another Rs 500 crore are under discussion.

To increase its reach, Disney Star has announced that it will telecast 12 IPL matches on its free-to-air channel Star Utsav Movies for the first time since the network bought TV rights for the tournament. The move is expected to give a big boost to Disney Star's viewership in the rural market.

Disney Star India has retained the TV rights of IPL for Rs 23,575 crore.