IPL 2023 total ad investment to be between $490 and $600 mn: Report
The report by Media Partners Asia says Jio Cinema’s IPL 2023 penetration will be 20-30 million
In the upcoming IPL 2023, Jio Cinema, the official digital streaming partner, will achieve penetration of 20-30 million, as per a report by Media Partners Asia has said.
As per the report, mobile supremacy and a CTV strategy will drive Jio Cinema to an estimated $330 to $350 million in ad sales.
As for Star India, the report says the broadcaster's ad sales is expected to reach $200 to $220 million.
The report further says that total ad investment in IPL 2023 falls within a wide range between $490 and $600 million.
