ABP News & Tata Tea call for action against climate change with 'Jaago Re' campaign
The ‘Jaago Re’ campaign was aimed at raising awareness about protecting the environment and making the planet a better place for future generations
Climate change is believed to be the greatest threat to global health. The erratic irregularities in the environment with the shift in temperatures and weather patterns have a significant impact on our health and also on the health of the planet. The environment has always been a topic of great concern. It is today’s children who will go on to become responsible citizens of the future.
To bring this thought alive, ABP News in association with Tata Tea rolled out a campaign to raise awareness about protecting the environment and taking a step forward to make the planet a better place for the generations to come. With ABP News’ wider reach and high urban and rural penetration, the campaign was a great hit leading to higher brand loyalty among viewers.
The main aim of the campaign was to send out a message that climate change is a big threat to human survival, with children, being at the receiving end of it. The special initiative by ABP News & Tata Tea was rolled out on World Environment Day on June 5. It aimed at fostering a concern for the environment with a clear-cut message- ‘Jaago re’ before it is too late. On World Environment Day, ABP News shared impactful stories of children involved in the environmental protection initiatives and their efforts to make the planet greener and better again.
To drive brand engagement, the ‘Jaago Re’ show was aired on ABP News highlighting the need of protecting the environment for a better future. With an aim of creating a sustainable future, the show encouraged parents to help their kids understand the need to preserve the environment today to ensure a better tomorrow. The show instilled a thought in the minds of the kids that small actions can have a big impact, and every individual can make a difference in preserving the planet for generations to come.
The initiative was announced by primetime news shows of ABP News on 3rd June following which viewers were informed about the network’s initiative with Tata Tea emphasizing that it was high time we start protecting the environment.
“The work that is done by ABP News is commendable and we got extremely good results. In the first 5 days got about 2 million views of our creative and the big contribution that was made towards it was done by ABP News in bringing alive the brand messaging”, a top executive from Tata Tea stated.
