e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
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Tata Tea Agni applauds the fire in every homemaker
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
Tata Tea celebrates India's glorious post-independence journey
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
Tata Tea Premium celebrates regional pride with hyperlocal campaigns
The commercials have been crafted by Mullen Lintas
Tata Tea Agni Leaf unveils campaign for Chhath
Launches a special music video celebrating the festivities, as well as special packs
This Durga Puja, Tata Tea Gold pays an ode to handloom art
The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami
Taj Mahal Tea's 'Megh Santoor' creates Malhar symphony with rain
The brand has bagged a Guinness World Record certification for its latest outdoor campaign, set in the heart of Vijayawada
‘Digital as a component is higher than the category average for Tata Tea Premium’
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Tata Tea Premium unveils Independence Day campaign inspired by handlooms of India
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
Tata Tea Premium pays homage to India’s rich & vibrant handloom legacy
Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup
Best ads of the fortnight: Licious says 'sorry dads', Tata Tea sings grim rhymes
Our list of some of the best ads between June 1 and 15
Nursery rhymes take a grim turn in Tata Tea's ad for World Environment Day
The #JaagoRe campaign juxtaposes innocent rhymes with grim realities of climate change to remind adults of the future they are leaving behind for kids
Tata Tea Gold personalises tea packs with pics of moms for Mother's Day
The #MyTurnToCare campaign puts consumers' photos with their mothers on the tea pack along with a personalised message
ABP News & Tata Tea call for action against climate change with 'Jaago Re' campaign
The ‘Jaago Re’ campaign was aimed at raising awareness about protecting the environment and making the planet a better place for future generations
Tata Tea Chakra Gold unveils its new campaign this Tamil New year
The new campaign is a tribute to the Tamizh way of life
Tata Tea Chakra Gold celebrates the 'Tamizh way of life' in campaign for new year
The ads have been conceptualized by Mullen Lintas and directed by V. K. Prakash
TATA Tea Premium pays homage to Odisha ahead of ‘Utkala Dibasa'
The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha
From saluting rivals to celebrating farmers, how brands observed Republic Day 2023
The campaigns this year dialled up creativity and patriotic fervour
Tata Tea selects Media.Monks as its digital & content partner
The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms
Shehnaaz Gill to 'sing' personalised tappas as part of Tata Tea's AI initiative for Lohri
The microsite for the brand allows consumers to create and share their own hyper-personalised AI-driven music videos by Gill
‘Jaago re’ was born before ‘brand’ & ‘purpose’ came together: Puneet Das
At Pitch BrandTalk 2022, Puneet Das, President - Packaged Beverages, (India & S Asia), Tata Consumer Products, spoke about the brand’s ‘Jaago re’ journey
Tata Tea Leaf celebrates the spirit of Chhath in new integrated campaign
The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival
e4m IMA South: Tata Tea Chakra Gold bags Brand of the Year award
Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR
Tata Tea Premium celebrates 75 years of independence with #DeshKaGarv campaign
The campaign film commemorates India’s proud moments post-Independence
How metaverse is emerging as a new battleground for brands
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology
Tata Tea celebrates Holi by hosting party on metaverse
The brand will host the Holi party in the virtual world on March 18 & 19
Tata Tea Premium's 'Desh Ki Jhanki' initiative celebrates vibrant colours of India
This Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique
Tata Tea Agni celebrates the ‘josh’ and strong determination of people of India
Conceptualised by Mullen Lintas, the campaign portrays real-life stories of three players of Indian women’s hockey team
Amazon, Asian Paints, Tata Tea, Zomato, among 'Most Purposeful Brands' In India: Report
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
Tata Tea’s campaign for Chakra Gold Care displays the ‘Tamizh way of care’
The film has been created by Mullen Lintas
Tata Tea lends support to the artisan community this Independence Day
The 'Desh ka Kulhad' collection comprises 26 distinct designs, each representing different regions of India
Tata Tea Premium invokes regional pride with new campaigns for Maharashtra & Mumbai
The campaigns have been conceptualized by Mullen Lintas
Tata Tea urges people to help their support staff to get vaccinated against Covid-19
Actors Ayushmann Khurrana, Bhumi Pednekar and Dia Mirza have come together to take Tata Tea #SabKeLiye #JaagoRe pledge
Kamlesh Pandey returns to Rediffusion as ‘Legend in Residence’
Pandey will start in his new role effective 1 June 2021
Tata Tea Gold launches Season 2.0 of ‘Dil Ki Suno’ stories of today’s women
The webisodes are aired on FilterCopy’s social media pages
Paytm Ads Case Study: Tata Tea Premium’s ‘Dil Se Rich Dilli’ campaign
How Tata Tea Premium collaborated with Paytm Ads to target relevant consumers and increase brand awareness across offline and online ecosystems
TATA Tea Gold’s new campaign celebrates ‘Bengali way of life’
The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar
For every market, every element of marketing needs to be localised: Puneet Das
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more
Tata Tea Chakra Gold partners with Chennai Super Kings in IPL 2020
The brand will be the becomes Official Tea Partner for the team
Tata Tea’s I-Day campaign highlights our regional expertise: Puneet Das
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
Tata Tea Gold partners with Vidya Balan’s ‘Shakuntala Devi’
Tata Tea Gold will kick off the campaign with co-branded creatives on Amazon.in before launching a 360-degree media campaign on TV, digital and social media
TATA Tea Chakra Gold launches initiative to supports tea shops in Tamil Nadu
#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers
Tata Tea talks about caring for the elderly in times of COVID-19
The Iss Baar #BadonKeLiye #JaagoRe initiative is aimed at helping senior citizens during the lockdown
Why Tata Tea is brewing hyperlocal ads over its legacy of brand-led activism
Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing