Air India gets branding makeover, unveils new logo
The airline’s new logo includes a design with golden, red and purple colours.
In a branding makeover exercise, Tata Group has unveiled a new logo, branding and plane livery for Air India. This move is part of a multi-million dollar transformation of the former state-run carrier.
The airline’s new logo includes a design with golden, red and purple colours. It will replace the old logo of a red swan and orange spokes inside the swan, inspired by the Ashoka Chakra.
“The new logo of Air India the Vista, signifies limitless possibilities.The Tata group has been working on this transformation for the last 15 months," Tata Sons Chairman N Chandrasekaran said.
He further added, “The vision we have for the airline is also in the backdrop of a new resurgent India where the aspirations of everyone is limitless.”
The rebranding by Tata comes after years of under-investment in the airline under government control.
