The airline’s new logo includes a design with golden, red and purple colours.

exchange4media Staff Aug 10, 2023 9:08 PM

Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor

Tanzila Shaikh Jul 31, 2023 9:22 AM

The airlines will continue to use the mascot for its airport lounges and premium classes

exchange4media Staff Jul 26, 2023 9:28 AM

Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans

Kanchan Srivastava Jan 17, 2023 8:44 AM

Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?

exchange4media Staff Jan 16, 2023 8:17 AM

With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot

exchange4media Staff Oct 11, 2021 9:14 AM

Health Editor Sandeep Sharma also took the shot at Jaipur’s Maharaja Agarsen Hospital

exchange4media Staff Dec 31, 2020 10:36 AM

The 'Khushiyon Ka Homemaker' campaign has been conceptualized by Mash Percept

exchange4media Staff Oct 27, 2020 2:04 PM

Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more

Anjana Naskar Jun 18, 2020 8:52 AM