Air India gets branding makeover, unveils new logo
The airline’s new logo includes a design with golden, red and purple colours.
maharaja
Lose the 'baggage', keep the Maharaja: Adland to Air India
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
Air India Maharaja to bow out as mascot: Report
The airlines will continue to use the mascot for its airport lounges and premium classes
Sehwag's iconic and playful personality is a perfect fit for McDonald’s: Arvind RP
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Mascot Monday: Air India’s ‘naughty but nice’ Maharaja
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
Quirk, cordiality and king-sized class: A look at India's Maharaja of mascots
With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot
Dainik Bhaskar’s Editor Laxmi Pant participates in coronavirus vaccine trial
Health Editor Sandeep Sharma also took the shot at Jaipur’s Maharaja Agarsen Hospital
Maharaja Whiteline kickstarts festive season with new ad campaign
The 'Khushiyon Ka Homemaker' campaign has been conceptualized by Mash Percept
We have seen the importance of delivery increasing in these times: Arvind RP, McDonald's
Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more