As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
The brand won the gold metal under the ‘Best Use of Social Networks/ Social Media’ category
Our pick of the most creative commercials of the February 16-29 period
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs
Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music
The airline's new visual identity features a colour palette of Express Orange and Express Turquoise
Our pick of the most creative ads between August 1 and 15
The film titled ‘Talisman’ was created to launch the new brand identity of Air India
The ad has been released to mark the air carrier's new brand identity
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be equipped with state-of-the-art AI services
The airline’s new logo includes a design with golden, red and purple colours.
As per sources, many leading agencies are in the fray
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
The account was won following a multi-agency pitch
Prior to this, he was associated with Samsung for over eight years
Our pick of some of the most daring and different Mother's Day commercials this year
The film brings to life ‘small’ gestures of mothers’ care that make the big journeys possible
The campaign is named Desh Ka Naam #HarAasmaan
The campaigns this year dialled up creativity and patriotic fervour
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
Baugh’s previous stint was with Jet Airways as GM and Head of Communications
Air India has alleged that Builder.ai launched an ad campaign, claiming it has developed a prototype of an app for the airline
The ad campaign has been done by Builder.ai
The appointment of Ayci is subject to requisite regulatory approvals
Following the historic move of Air India returning to the Tata Group, the magazine's latest edition breaks down granular details of the development
With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot