air-india
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
The brand won the gold metal under the ‘Best Use of Social Networks/ Social Media’ category
Our pick of the most creative commercials of the February 16-29 period
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
e4m Staff Feb 26, 2024 12:17 PM
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
Tanzila Shaikh Feb 8, 2024 5:29 PM
P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs
Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music
e4m Staff Dec 26, 2023 6:22 PM
The airline's new visual identity features a colour palette of Express Orange and Express Turquoise
e4m Staff Oct 19, 2023 10:35 AM
The film titled ‘Talisman’ was created to launch the new brand identity of Air India
exchange4media Staff Aug 17, 2023 12:18 PM
The ad has been released to mark the air carrier's new brand identity
exchange4media Staff Aug 12, 2023 11:07 AM
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
Sohini Ganguly Aug 11, 2023 6:03 PM
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be equipped with state-of-the-art AI services
exchange4media Staff Aug 11, 2023 9:00 AM
The airline’s new logo includes a design with golden, red and purple colours.
exchange4media Staff Aug 10, 2023 9:08 PM
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
Tanzila Shaikh Jul 31, 2023 9:22 AM
Prior to this, he was associated with Samsung for over eight years
exchange4media Staff May 30, 2023 7:46 PM
Our pick of some of the most daring and different Mother's Day commercials this year
exchange4media Staff May 13, 2023 8:09 AM
The film brings to life ‘small’ gestures of mothers’ care that make the big journeys possible
exchange4media Staff May 11, 2023 6:27 PM
The campaigns this year dialled up creativity and patriotic fervour
exchange4media Staff Jan 27, 2023 8:53 AM
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
exchange4media Staff Jan 16, 2023 8:17 AM
Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
Kanchan Srivastava Jan 11, 2023 8:30 AM
Baugh’s previous stint was with Jet Airways as GM and Head of Communications
exchange4media Staff Jan 9, 2023 12:21 PM
Air India has alleged that Builder.ai launched an ad campaign, claiming it has developed a prototype of an app for the airline
exchange4media Staff Feb 18, 2022 1:09 PM
The appointment of Ayci is subject to requisite regulatory approvals
exchange4media Staff Feb 14, 2022 6:10 PM
Following the historic move of Air India returning to the Tata Group, the magazine's latest edition breaks down granular details of the development
exchange4media Staff Oct 14, 2021 8:47 AM
With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot
exchange4media Staff Oct 11, 2021 9:14 AM
