Atit Mehta to head Media, South Asia at HUL
Mehta is currently Country Media Manager at HUL. He takes over from C Abhiroop, who assumes a new role as Category Director
Hindustan Unilever (HUL) has begun 2013 with some senior level changes. Atit Mehta, who is currently Country Media Manager at HUL, will don the role of Head of Media Services – South Asia for Unilever South Asia.
He takes over from C Abhiroop, who will now assume a new role as Category Director.
“Abhiroop Chuckarbutty, currently Head – Media, South Asia, Unilever, has been appointed as GM – Packaged Foods, HUL, reporting to Geetu Verma, Executive Director – Foods, HUL. Atit Mehta, currently Manager Media Services, has been appointed as the Head – Media, South Asia, Unilever succeeding Abhiroop. Atit will report to Rahul Welde, Vice President – Media, Unilever,” shared a HUL company spokesperson.
It may be recalled that Unilever had appointed C Abhiroop as Head of Media Services for Unilever South Asia in November 2011, wherein he was working with Rahul Welde, Vice President, Media – Asia, Africa, Middle East, Turkey and Russia, Unilever.
Mehta brings to the table over 10 years experience in media planning and buying. His had earlier worked with brands such as Colgate Palmolive as Country Media Manager and had also spent considerable time as Business Director at GroupM.
