Byju’s may scrap BCCI sponsorship deal: Report
The sponsorship deal may last only till March 2023
atit-mehta
Crucial test for Byju’s: Can the edtech major sustain its big-ticket sports sponsorships?
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Colors set for big-bang launch of Ranveer Singh's debut show 'The Big Picture' on 16 Oct
The stakeholders of the show share exclusive insight into the its format, marketing strategies and more
'We want to democratise education so that it reaches every nook and corner'
Mirror Now Dialogues with Vinay Tewari: Atit Mehta, Marketing Head, BYJU'S, shares insights on the exponential growth of online learning, key changes in the sector, impact of technology, and more
The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season
e-Content Jam: Marketing in times of COVID-19 with an eye on positivity & empathy
On the panel were Arvind RP, McDonald's; Atit Mehta, BYJU’S; Avi Kumar, ZEE5; Gaurav Jeet Singh, HUL; Nipun Marya, Vivo India; Jayam Vora, Fitternity; and Sandeep Juneja, DHL Express
EduTech sees rise due to Coronavirus, offers free content to students stranded at home
The industry has witnessed a 50% increase in consumers as companies offer free content to the quarantined students
‘Live Sports allows brands to have meaningful impact’
A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness
Nothing better than TV for achieving mass awareness: Atit Mehta
Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television