How brands took up the Dolly Parton Challenge

Moment marketing has become one of the most effective and affordable tools for marketers, and 2019 was a big year for it. Even in 2020, marketers have been riding this trend, cashing in on the big moments from around the world. The most recent example of moment marketing is that of “The Dolly Parton Challenge”, where Dolly Parton, the 74-year-old celebrated American singer shared four of her pictures for four different social media platforms – LinkedIn, Facebook, Instagram and Tinder.

Here's the picture that sparked the trend:

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A post shared by Dolly Parton (@dollyparton) on Jan 21, 2020 at 10:02am PST

Each picture shows how she would portray herself on different social media platforms. Her post set the social media abuzz and soon turned into a social media challenge.

Soon after it was shared, it went viral with many people sharing their version of the Dolly Parton Challenge. It didn’t take too long for marketers to take notice of the trend who turned it into a big moment marketing opportunity for brands.

The Dolly Parton Challenge shows how people perceive different social media platforms and how they portray themselves on these four mediums.

From Netflix to Zee Café and Star Movies to Dunkin’ India, brands jumped in on the Dolly Parton Challenge bandwagon to create a buzz among their consumers.

Inspired by Parton, brands made the challenge even more interesting with their own spin on the challenge with creative social media posts. They went on a spree to showcase various facets of the brands as they would portray themselves on LinkedIn, Facebook, Instagram, and Tinder display pictures in this challenge.

Here we take a look at how different brands are joining in the campaign.

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Sahab, hum rang badalne walon mein se nahi hai.

A post shared by MTV India (@mtvindia) on Jan 24, 2020 at 5:30am PST

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A post shared by Glamrs (@beglamrs) on Jan 24, 2020 at 1:06am PST

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A post shared by GoAir (@goairlinesindia) on Jan 24, 2020 at 12:51am PST

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A post shared by Hotstar Premium (@hotstarpremium) on Jan 23, 2020 at 4:19am PST

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A post shared by Nykaa Man (@nykaaman) on Jan 24, 2020 at 12:49am PST

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A post shared by SUBWAY India (@subway_india) on Jan 24, 2020 at 1:09am PST

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A post shared by 99 Pancakes (@99_pancakes) on Jan 24, 2020 at 1:01am PST

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A post shared by Cycling India?? (@velocrushindia) on Jan 24, 2020 at 12:41am PST

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A post shared by Dunkin' Donuts India (@dunkinindia) on Jan 23, 2020 at 10:48pm PST

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A post shared by Dabur Honey (@dabur.honey) on Jan 24, 2020 at 12:18am PST

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A post shared by HBO India (@hboindia) on Jan 23, 2020 at 11:00pm PST

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A post shared by JioCinema (@officialjiocinema) on Jan 23, 2020 at 6:38am PST

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A post shared by Zee Cafe (@zeecafeindia) on Jan 23, 2020 at 9:38am PST

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A post shared by Netflix India (@netflix_in) on Jan 24, 2020 at 1:10am PST

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A post shared by Chennaiyin FC (@chennaiyinfc) on Jan 24, 2020 at 8:02am PST

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A post shared by Chennaiyin FC (@chennaiyinfc) on Jan 24, 2020 at 8:02am PST