Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
As the world celebrates Eid al-Fitr, brands too revelled in the spirit of the festival by wishing their followers online
Gratitude and respect with a side of humour were the dominant themes in the creatives put out by the brands this year
e4m handpicks some of the creative tweets and uploads by brands
Some of the best moment marketing posts on India's crucial lunar mission
Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it
Some of the best coronation-themed creatives from across the world
Kapoor and Bhatt became parents to a baby girl on November 6
Guest Column: Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and the road ahead
Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing
Experts compile a definitive rule book to avoid moment marketing faux pas
Sindhu’s firm had issued legal notices to companies for using her name and image without her permission
The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics
Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts
In a delightful use of moment marketing, McDonald’s India with 22feet Tribal Worldwide told Twitterati about everything that's made in their kitchen
Through the campaign, Manforce has warned men against the fatherhood situation they will land in if they do not use protection
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period
While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment
Burger King and Dunzo were quick to pick up on the Donald Trump ‘mispronouncing’ debacle in Ahmedabad
In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns
As the world witnessed some historic moments at the 92nd Academy Awards, brands too slid into the discussions online with some topical posts
With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface
Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder
The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space
From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade