brands
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
e4m Staff Jul 25, 2024 2:30 PM
Nandadeep Jayakar has three decades of experience in management, operations and supply chain
e4m Staff Jul 25, 2024 12:41 PM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
UMG for Brands is the Music & Brands business of Universal Music Group
e4m Staff May 21, 2024 12:42 PM
Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
e4m Desk May 10, 2024 12:03 PM
The appointment follows a competitive pitch, effective from 15 April 2024
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Sohini Ganguly Apr 10, 2024 8:42 AM
Fake products and fake promises from brands, all done in good fun in the spirit of April Fools Day
Kunal Joshi was previously with Lowe and has worked on brands like Unilever, Tata Motors, Axis Bank, Etisalat, Flipkart and Swiggy
e4m Staff Apr 1, 2024 11:13 AM
Roch will be responsible for driving marketing strategies for inhouse brands at MBL and FitFlop
e4m Staff Mar 11, 2024 11:03 AM
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Shashi Sinha Mar 8, 2024 9:15 AM
Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
e4m Staff Feb 29, 2024 12:18 PM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
Kanchan Srivastava Feb 19, 2024 8:31 AM
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Sohini Ganguly Feb 13, 2024 9:00 AM
From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its celebration for this historic day
e4m Staff Jan 27, 2024 1:45 PM
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
Tanzila Shaikh Jan 26, 2024 10:55 AM
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January 24
Paawan Sunam Jan 25, 2024 8:09 AM
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige
e4m Staff Jan 24, 2024 9:43 PM
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Staff Jan 24, 2024 11:51 AM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
Tanzila Shaikh Dec 27, 2023 8:30 AM
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Aditi Gupta Dec 2, 2023 7:58 AM
There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say experts
Sohini Ganguly Nov 29, 2023 8:21 AM
At Pitch BrandTalk conference, a panel of experts discussed the need for brands to be relevant and adapt solution-focused marketing
e4m Staff Nov 23, 2023 8:45 AM
Myntra, Netflix, Blinkit, Tata Motors, Cadbury, Airtel, Lenskart, Jio Cinema, Zepto, Zomato among key winners across 10 categories
e4m Staff Nov 22, 2023 9:14 PM
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
e4m Staff Nov 16, 2023 8:39 AM
The theme of this edition of the conference is ‘The stories of building successful brands’
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Naziya Alvi Rahman Nov 8, 2023 9:32 AM
At the roundtable in Pune, top industry leaders discussed the growth of Bharat-first brands as they tap into the vast potential of India's emerging markets
Kohli celebrated his 35th birthday on November 5 with a smashing century against South Africa at the World Cup. Here's looking at some of his brand endorsements this year
Sachdeva has brings over two decades of extensive experience in the Alcohol Beverage industry
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Sohini Ganguly Oct 20, 2023 9:06 AM
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Nilanjana Basu Oct 17, 2023 8:53 AM
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
e4m Staff Oct 11, 2023 7:09 PM
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Kanchan Srivastava Oct 6, 2023 8:39 AM
This is exchange4media’s fourth annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
