Catch Abhishek Ganguly at e4m India Brand Conclave Dakshin Virtual Series today
The General Manager of PUMA India & Southeast Asia will share valuable insights on 'Staying Forever Faster with Puma India' ’
COVID-19 has brought life to a standstill. With most markets still under lockdown, retail has become one of the worst-affected industries in the world.
To discuss the impact of COVID-19 on the Indian retail industry, exchange4media, under the latest edition of its webinar series, India Brand Conclave Dakshin Virtual Series, is organizing a digital meet up with Abhishek Ganguly, General Manager, PUMA India and Southeast Asia.
Ganguly will be in conversation with Dr Annurag Batra - Chairman & Editor-in-Chief, exchange4media & BW BusinessWorld. The topic of their discussion will be - Staying Forever Faster with Puma India.
The webinar is scheduled for Tuesday, June 9, 2020, from 4:30 pm to 5:30 pm.
During the course of the discussion, Ganguly will talk about how the pandemic has changed consumer behaviour, and its subsequent impact on retail, and how prepared Puma was to handle a crisis like COVID-19.
He will also deliberate on topics like, why it is important for brands to redefine their customer connect during and post any crisis. Ganguly will also share how the landscape of marketing in India will stand in the months to come.
Brands are changing their marketing mix and leveraging digital marketing to remain connected with consumers during this crisis. Ganguly will discuss the ways how brands can effectively leverage social media marketing to remain relevant.
Further in the conversation will be issues like the evolution of leadership during a crisis, and how Ganguly is dealing with the situation on the personal and professional fronts.
To catch Ganguly live, click here.
