The D2C segment emerges as the key propeller of this growth; reflecting a robust CAGR of near 45% levels

exchange4media Staff Aug 16, 2022 2:32 PM

As per BARC India’s THINK report - August ’21 Ad Volume Analysis, ad volumes for Malayalam channels during Onam Week 2021 increased by 22%

exchange4media Staff Sep 24, 2021 4:07 PM

Conceived by Lowe Lintas Mumbai, the film is live across the brand's digital assets

exchange4media Staff Jun 28, 2021 5:24 PM

Despite a fairly brisk start at the beginning of 2021, there was an approximate 50% degrowth in the radio media due to the second wave. However, a speedy recovery is expected by the end of the year

Rasika Kiran Upasani Jun 23, 2021 8:59 AM

While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's

Sonam Saini May 31, 2021 9:34 AM

The white paper examines behavioural changes that have been prevalent during the lockdown, with a focus on New Kitchen Development, Health is Wealth, Safety and Convenience, and more

editor@exchange4media.com May 24, 2021 2:17 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 15, 2021 7:29 AM

Industry experts hope that June and July will be better as they expect advertisers to spend the IPL ad money that got saved

Javed Farooqui May 11, 2021 8:21 AM

While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai

Javed Farooqui May 4, 2021 9:10 AM

According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter

Tasmayee Laha Roy Apr 29, 2021 8:44 AM

Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma Apr 22, 2021 8:53 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 17, 2021 8:45 AM

Entertainment channels are facing the prospect of airing re-runs once the bank of fresh episodes dries up

Sonam Saini & Javed Farooqui Apr 16, 2021 8:23 AM

Producers request government to treat the industry as an essential service and allow them to shoot for TV shows if a complete lockdown is implemented in Mumbai

Sonam Saini Apr 13, 2021 9:07 AM

Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

With the teams in bio-bubbles and the event being closed-door, the board is confident that there won't be any change in venue unless the situation goes 'out of hand'

exchange4media Staff Apr 5, 2021 9:30 AM

Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace

Christina Moniz Mar 9, 2021 8:48 AM

Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding

exchange4media Staff Feb 10, 2021 7:14 PM

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in 2021

Deven Dharamdasani Dec 17, 2020 9:34 AM

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres across the country

Christina Moniz Nov 4, 2020 8:43 AM

Video, Vernacular (Languages) & Voice the major focus areas for the group, says Chadda, CEO of Digital Publishing at Zee Group

Tasmayee Laha Roy Oct 20, 2020 9:14 AM

Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

The report covers deep findings of OTT content and gaming habits of the Gen Z and Millennial audiences from Urban India

exchange4media Staff Sep 10, 2020 1:12 PM

The finding has been shared by WATConsult in the new issue of WATPapers

exchange4media Staff Sep 7, 2020 3:05 PM

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign

exchange4media Staff Sep 6, 2020 6:00 PM

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

Guest Column: Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from the world

Sundeep Chugh Sep 1, 2020 10:26 AM

The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories

Noel Dsouza Sep 1, 2020 9:26 AM

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM

The CEO of Watches & Wearables Division, Titan, shared insights on brand strategies & digital engagement post-lockdown

exchange4media Staff Aug 28, 2020 12:44 PM

Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That

Sonam Saini Aug 28, 2020 9:08 AM

Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

Noel Dsouza Aug 27, 2020 8:42 AM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM