CEAT named Strategic Timeout Partner to Women’s Premier League
This will be a three-year contract for the brand
CEAT has won the rights as the Strategic Timeout Partner for the Tata Women’s Premier League (WPL) commencing from 4th March 2023.
The three-year contract marks another milestone in CEAT’s long relationship with Indian cricket, be it as the strategic timeout partner for IPL, the Women’s T20 challenge, bat sponsorships and association with leading cricketers, including Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team.
Commenting on winning the rights, Lakshmi Narayanan B, CMO, CEAT Tyres said, “We are proud to cement our partnership with BCCI as the strategic timeout partner to Women’s Premier League. Over the years, we have seen a significant rise in interest in the women’s game bolstered by some fantastic performances from our women in blue. We hope that through this association we can play a pivotal role in giving a fillip to the game and creating a huge fan base.”
