Colgate Super Flexi Black Virat Kohli signature series toothbrushes mark the first-ever autographed range of toothbrushes by the brand. They will be available for a limited period – till August 2019 – all over India.
While the signature style toothbrush collaboration between Colgate and Kohli is a first, the Indian Cricket Team captain has been associated with the oral-care brand for a while now.
“I am as disciplined about my oral care habits as I am about my game and fitness, even to the extent of replacing my toothbrush regularly. I have been using and also recommending Colgate toothbrushes to my friends/fans for years now, which is why the idea of doing a limited-edition autographed Super Flexi toothbrushes got me intrigued and excited - primarily because I haven’t autographed a toothbrush before,” Kohli said. “And interestingly, it’s a first for Colgate too. It felt like a nice, new way to reach out to my fans, and at the same time encouraging good oral-hygiene. I hope people like it.”