Colgate Palmolive India reports 10% surge in ad spends for Q1
The company has registered a 33% growth in net profit YoY
Colgate Palmolive India has reported a 9.8% surge in ad spends for Q1 ’25.
The company had spent Rs 18,131 crore on advertising in the June quarter of 2023 and has spent Rs 19,907 crores in the June quarter of 2024, marking a Rs 1,776 crores increase in advertising spends.
Additionally, the net profit after tax increased to Rs 364 crore from Rs 273.7 crore, a growth of 33% year-on-year for the quarter. Excluding the impact of exceptional items in the prior year, the net profit after tax grew by 26.3% year-on-year. Net Sales increased to Rs 1,485.8 crore from Rs. 1,314.7 crore.
It delivered a robust 13% year-on-year topline growth for the quarter ended June 30, 2024.
Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited, said, “We are happy to report another quarter of strong and consistent performance led by robust topline growth across the portfolio and continued strengthening of competitive performance. Our toothpaste portfolio witnessed double-digit growth driven by high-single-digit volume growth.”
She added that Colgate Palmolive’s continued investments in perceivable superiority in product, brand building and innovation are yielding significant results while strengthening our brand metrics to highest ever levels. “In this quarter, our Toothbrush portfolio has also seen a concrete positive shift in competitive growth trajectory with strong double-digit growth in topline. EBITDA margins remained consistent despite the higher investment in advertising, which increased by 10% y-o-y.”
