As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium for advertisers to reach out to consumers
Walt Disney has said revenue from linear network in entertainment was down by 12% from the previous fiscal due to lower advertising and affiliate revenues
According to The Walt Disney Company Senior Executive VP & CFO Christine McCarthy, the subscriber growth is expected to accelerate in the fiscal’s second quarter
Speaking to analysts during the Q1 FY23 earnings call, Vittal said the company’s approach has been to leverage the core strengths of the ongoing broadband explosion
The company noted that inflation-linked cautiousness in viewers remained intact while the changing landscape of the entertainment industry continued to influence subscriber retention and growth