ad-spends
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
The company reported ad spends of Rs 235.89 crore, up from Rs 204.34 crore for the same period last year
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Shantanu David Jun 26, 2024 9:22 AM
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the govt doesn’t need to spend much separately on digital
Kanchan Srivastava Feb 29, 2024 8:57 AM
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Aditi Gupta Feb 15, 2024 8:40 AM
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
Sohini Ganguly Feb 1, 2024 10:21 AM
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Chehneet Kaur Jan 24, 2024 8:51 AM
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
Aditi Gupta Nov 28, 2023 9:00 AM
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
Chehneet Kaur Nov 27, 2023 9:17 AM
The FMCG major has posted Rs 2,476 crore as operational revenue for the quarter
e4m Staff Oct 31, 2023 11:51 AM
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Kanchan Srivastava Oct 12, 2023 8:23 AM
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Kanchan Srivastava Sep 29, 2023 8:42 AM
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
Kanchan Srivastava Jul 25, 2023 9:00 AM
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
exchange4media Staff Jul 18, 2023 1:39 PM
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
Kanchan Srivastava Jul 13, 2023 8:51 AM
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
Sonam Saini Jul 5, 2023 8:49 AM
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being sorted out
Sonam Saini Jun 2, 2023 8:41 AM
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher
Nilanjana Basu May 5, 2023 8:39 AM
While some industry players see this as a cause for concern for digital advertising, others say the allocation of funds for mobile ads won’t be impacted as of now
Kanchan Srivastava Apr 25, 2023 9:22 AM
As per the report, digital ad spends are expected to reach 40% share this year
exchange4media Staff Feb 2, 2023 3:42 PM
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
Naziya Alvi Rahman Jan 31, 2023 8:31 AM
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
Kanchan Srivastava Dec 5, 2022 8:44 AM
Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead
Kanchan Srivastava Nov 18, 2022 9:03 AM
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises
exchange4media Staff Aug 9, 2022 6:04 PM
The company has reported 8.4% increase in consolidated revenue compared to previous year
exchange4media Staff Aug 4, 2022 5:53 PM
On a sequential basis, the advertising spends has increased 11% over Rs 147 crore in Q4 FY22
exchange4media Staff Jul 29, 2022 5:18 PM
During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is consistent, competitive, profitable, and responsible
exchange4media Staff Jul 28, 2022 7:56 AM
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
Kanchan Srivastava Jul 4, 2022 8:32 AM
PhonePe's advertising promotional expenses for the fiscal ended 31st March 2021 was Rs 534.95 crore compared to Rs 1016.64 crore in the previous FY
exchange4media Staff Jun 27, 2022 8:41 AM
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
Shantanu David Apr 5, 2022 8:28 AM
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Sonam Saini Mar 4, 2022 8:56 AM
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India
Kanchan Srivastava Feb 28, 2022 8:44 AM
Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support
Shantanu David Feb 21, 2022 8:40 AM
Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022
exchange4media Staff Feb 17, 2022 12:48 PM
The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022
exchange4media Staff Feb 15, 2022 12:38 PM
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
exchange4media Staff Jan 4, 2022 8:57 AM
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
Javed Farooqui Dec 22, 2021 8:58 AM
Zenith estimates that global ad spend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024
exchange4media Staff Dec 6, 2021 12:11 PM
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
Kanchan Srivastava Nov 19, 2021 4:42 PM
The company's net loss narrowed 79% to Rs 40.53 crore from Rs 196.06 crore
Javed Farooqui Nov 6, 2021 8:45 AM
The company's sales revenue for the fiscal under review declined 5.32% to Rs 40,972.2 crore from Rs 43,275.5 crore in the previous fiscal
exchange4media Staff Oct 7, 2021 7:57 AM
