Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
The company reported ad spends of Rs 235.89 crore, up from Rs 204.34 crore for the same period last year
The company has registered a 33% growth in net profit YoY
Profit for Q1 FY25 was $2.1 million
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the govt doesn’t need to spend much separately on digital
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
The FMCG giant spent Rs 204.26 crore on advertising this year
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Hindustan Unilever’s net profit for Q3 FY24 stands at Rs 2,508 crore
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
The FMCG major has posted Rs 2,476 crore as operational revenue for the quarter
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
PAT saw an uptick of 63%
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being sorted out
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher
While some industry players see this as a cause for concern for digital advertising, others say the allocation of funds for mobile ads won’t be impacted as of now
As per the report, digital ad spends are expected to reach 40% share this year
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead
Revenue stood at Rs 813.75 crore
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises
The company has registered 17.4% growth in net sales
The company has reported 8.4% increase in consolidated revenue compared to previous year
On a sequential basis, the advertising spends has increased 11% over Rs 147 crore in Q4 FY22
During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is consistent, competitive, profitable, and responsible
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
PhonePe's advertising promotional expenses for the fiscal ended 31st March 2021 was Rs 534.95 crore compared to Rs 1016.64 crore in the previous FY
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India
Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support
Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022
The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
Zenith estimates that global ad spend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets