Dancer Rukmini Vijayakumar performs Bharatnatyam on a Samsonite bag
The video was a part of the luggage brand's promotional activities with the dancer as an extension of the ‘Tested like Samsonite’ campaign
There are many ways to test a suitcase for its strength and durability, but would you consider dancing on it? Dancer Rukmini Vijayakumar took her social media followers by surprise by sharing a video in which she performs some energetic Bharatnatyam moves on a Samsonite suitcase. The Instagram video was a part of the luggage brand's promotional activities with the dancer as an extension of the ‘Tested like Samsonite’ campaign, showcasing the tenacity of Samsonite's bags.
She shared: "As a Bharatnatyam artist, I performed on stages all over the world, each one shaping my art and defining me as a performer. But today, I am thrilled to take on Samsonite bags as my stage." "These bags are built to withstand an incredible amount of pressure - up to 290 kgs - and endure intense impacts, thanks to rigourous overload and impact tests."
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According to the brand, ‘Tested like Samsonite’ is a campaign that seeks to create common ground with individuals that have come face to face with the various adversities of life and is a testament to those who chose to rise back up and face the challenges with confidence and valour. The recent ad films for the campaign featured Amitabh Bachchan, Yuvraj Singh and Mithali Raj. Conceptualised by Lowe Lintas, the campaign also highlights the common characteristic, just like its range of products that undergo the toughest strength and durability tests before they are considered worthy for the end user, to ensure the highest quality standards.
