This is a 6-part video campaign

e4m Staff Feb 26, 2024 4:35 PM

The Tested Like Samsonite campaign also features other celebs like Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal

e4m Staff Feb 20, 2024 4:47 PM

Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign

e4m Staff Jan 24, 2024 2:20 PM

The members of the Indian contingent will travel to the Games with premium suitcases

exchange4media Staff Sep 4, 2023 3:09 PM

Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more

Tanzila Shaikh Jul 3, 2023 9:05 AM

The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products

exchange4media Staff Apr 15, 2023 12:23 PM

The video was a part of the luggage brand's promotional activities with the dancer as an extension of the ‘Tested like Samsonite’ campaign

exchange4media Staff Feb 21, 2023 4:45 PM

Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums

exchange4media Staff Feb 3, 2023 4:51 PM

'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj

exchange4media Staff Feb 1, 2023 1:36 PM