Samsonite ropes in Vidyut Jammwal for ‘Tested’ campaign
This is a 6-part video campaign
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Chef Garima Arora and Ghazal Alagh put Samsonite's strength to test
The Tested Like Samsonite campaign also features other celebs like Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal
Samsonite clears ‘test of strength’ in new ad
Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign
Indian Olympic Association signs up Samsonite as Asian Games partner
The members of the Indian contingent will travel to the Games with premium suitcases
Why Samsonite works with influencers along with Virat Kohli
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
Samsonite's new campaign underscores strength in the face of adversities
The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products
Dancer Rukmini Vijayakumar performs Bharatnatyam on a Samsonite bag
The video was a part of the luggage brand's promotional activities with the dancer as an extension of the ‘Tested like Samsonite’ campaign
'CTV is the sweet spot between digital and television'
Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums
Samsonite salutes the truly resilient in new campaign
'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj