Diesel watches ropes in Aditya Roy Kapur as its celebrity brand ambassador
Launching the Holiday 2019 campaign, Diesel casts Aditya Roy Kapur as the newest celebrity ambassador to promote their latest collection of watches
Diesel, an innovative international lifestyle brand kick starts the Holiday 2019 campaign and brings on board millennial heartthrob and rising Bollywood star, Aditya Roy Kapur as its latest celebrity brand ambassador for watches.
Aditya’s young, energetic and vibrant persona resonates with the brand’s individualism and authentic attitude. While he is known for his work in the movies, he is also a music and sports enthusiast. By bringing him on-board, this collaboration will aim to further amplify the brand’s proficiency in creating distinctive timepieces that take inspiration from military, denim and rock and roll.
Talking about the association, Aditya Roy Kapur said, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. In line with the brand’s DNA ‘For Successful Living – their watches and the new range of smartwatches focus on individuality and self-expression. I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”
The Bollywood star will be seen in an upcoming holiday campaign by Diesel, which will feature bolder-than ever, 90’s inspired, unique styles designed to stand out. The new collection will be available in November on diesel.com as well as in select department stores and at Diesel stores in India.
