Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Bollywood stars Ananya Panday and Aditya Roy Kapur have shared screen space for the first time in the Amazon Fashion campaign that highlights the platform's 'Wear it With' feature
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent