e4m IMA South 2024: Maitri Advertising Works named ‘Agency of the Year’
The agency also won 13 metals including 5 golds, 5 silver and 3 bronze across categories
The exchange4media Group hosted the 4th edition of Indian Marketing Awards (IMA) South in Bengaluru on Friday, August 23. At the star-studded award ceremony, Maitri Advertising Works took home the ‘Agency of the Year’ award. The agency also took home a total of 13 metals including 5 golds, 5 silver and 3 bronze metals across categories for their creativity and innovation.
IMA South honoured brands and agencies from South India for their excellence, innovation and creativity. The dazzling awards night was graced by top industry leaders, heads and experts from the advertising and marketing industry.
Apart from Maitri Advertising Works, the other big winners were Diageo India, Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak.
This year, the IMA South 2024 jury was chaired by Anupam Katheriya, Chief Executive Officer, Cholayil Private Limited. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry. IMA South 2024 honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work.
The Indian Marketing Awards South 2024 recognise and celebrate exceptional marketing achievements in India across 5 prime categories which are further divided into sub-categories. The five broad categories are - South Awards for Stages of Brand Building; South Awards for Communication, South Awards for Special Marketing, South Awards for Start-Ups/Emerging Players, and South Awards for Excellence/Special Recognition.
